Key Performance Indicators
14.2%
Rp 0
Total Revenue (IDR)
↑ Rp 543.2M vs prev year
9.7%
0
Total Orders
↑ 3,241 orders vs prev year
4.1%
Rp 0
Avg Order Value
↑ Rp 6,800 vs prev year
2.3%
0%
Return Rate
Industry avg: 4.8%
Revenue & Order Trend
Monthly comparison Jan–Dec 2024 across all marketplaces
Revenue (IDR)
Orders
Target
Marketplace Share
Revenue distribution by platform
2
Platforms
Shopee
62%
Lazada
38%
Sales by Category
Revenue breakdown per product category
Shopee vs Lazada
Monthly orders per platform
Shopee
Lazada
Conversion Rate
Monthly funnel: visitors → orders
Conv. Rate %
Key Insights & Analysis
Peak Season Performance
November recorded the highest monthly revenue driven by Harbolnas 11.11 campaign, with a surge of 40.2% MoM across both platforms.
Nov 2024: Rp 523.4M (+40.2% MoM)
Top Performing Category
Electronics dominates at 42% of total revenue, led by wireless audio products and smart wearables with strong repeat purchase rates.
Electronics: Rp 1.84B (42% of total)
Conversion Rate Trend
Overall conversion improved from 2.4% in Jan to 3.9% in Dec, attributed to optimized product listing quality and flash sale campaigns.
+62.5% improvement in Conv. Rate (YoY)
Top 10 Products by Revenue
| # | Product Name | Category | Platform | Orders | Revenue | Growth | Share |
|---|
Cumulative Revenue Growth
Year-to-date accumulation vs previous year
2024 (Actual)
2023 (Baseline)
Product Category Mix
Polar area — revenue weight per category